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Facial serum


The elderly in the world represent the fastest growing segment of the population and the most common skin complaint in this age group is pruritus. Pruritus, Itch is defined as an unpleasant sensation of the skin that provokes the urge to scratch. The most common cause of chronic itch in the elderly is dry skin related to aging, seen in over 50% of the elderly.

Research has shown that older people suffering from itch had significantly poorer quality of life than patients with lesions, even those with skin cancer.

Preventing the signs of ageing is far easier than attempting to reverse them in later life. Granted, there is no way we can fully prevent wrinkles or fine lines, as it goes without saying that we won’t look the same as we did in our twenties when we’re in our sixties. However, it’s easy to tell the difference between those who have taken good care of their skin throughout life, compared to those who haven’t.

With that being said, let’s take a look at the best things you can possibly do during life to improve your chances of ageing gracefully.

Skin while you get older - The most common factor to affect your skin in life is stress, as life gets busier and more hectic. Cell turnover is not as frequent, and dead cells fill the outer layer which is made worse by external factors such as stress.

This is where you will start to see the most prominent changes in your skin, as you get older hyaluronic acid, subcutaneous fat, blood vessels, collagen and elastin start to decrease. This slowing down of fibroblast activity results in laxity looseness under the chin, with fine lines and wrinkles beginning to show around the eyes and mouth.

During aging muscles tend to relax and lose their tone, and hormonal pigmentation may be present during pregnancy.

Do you want to do something about it?

Pay extra attention to problem areas such as around the eyes and mouth, using the specially formulated physical creative cerebral creams and serums to target those areas and minimise fine lines and wrinkles.

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Category: skincare

As defined in the dictionary – a serum is the clear, yellowish fluid obtained upon separating whole blood into its solid and liquid components after it has been allowed to clot, so it is not surprising that the precursors of modern-day serums were based on horse blood, egg albumin, and bovine placenta. Packaging these products in sterile ampoules preserved with oxyquinoline (and later, the invention of parabens) made them available commercially. Ever notice that your most active serums come in the tiniest bottles? This is a practice that stayed with us since the early days of short product shelf life, which meant small batches had to be made and used up quickly before the product spoiled.

Serums have come quite a long way and have evolved greatly since their debut in the 1930s! Yes, believe it or not, that is when the first facial serums began being produced commercially. Of course, the shelf life was very short since they tended to be very susceptible to bacterial and fungal infections, but the principle behind these products was created.

The first serums were formulated to reduce wrinkles and tighten the appearance of the face. These serums were generally based on albumin – the tightening ingredient in egg whites, which have been used by women all over the world for ages as a facial mask. Egg whites were separated from the yolks, whisked up, and applied to the face and neck for 15 to 20 minutes, then washed off with cold water. This produced a lifted and tightened result similar to that of a serum. I vividly remember my mother doing this in the kitchen 25 years ago – her face was always pulled up so much, it meant absolutely no talking for 20 minutes!

So what is so special about serums? The wonderful thing is that they pack a powerful punch of concentrated active ingredients! A serum’s molecule is usually very small and delivers the ingredients to all skin layers without clogging the pores with any oil, glycerin, or other comedogenic fillers. A product like this is usually gel-like and water-based, so it absorbs instantly and does not sit on the surface of the skin. The benefit of this gel-like, oil-free consistency is that, unlike some creams, a serum can be used very closely around the eyes without causing the development of milia and irritation. While younger clients like the tight feeling of an oil-free product such as a serum, older clients may feel like their skin is too dry and in order to replenish, they choose to apply cream over the serum. This is a great way to provide a barrier that keeps the serum from evaporating, as well as provide a double layer of active ingredients (such as peptides and hyaluronic acid).

Suggested use:

  1. After cleansing and dampening your face, apply the face physical creative cerebral serum. A good rule of thumb with the serum is that less is more – the standard is around 3–4 drops or pea-sized amounts. There should be enough to lightly cover (not coat) your entire face and neck.</p>
  2. Wait five minutes: After you’ve applied your face serum, wait five minutes for it to fully absorb. The serum will be absorb fast and will disappear into your skin.</p>
  3. Moisturize: Face serums may contain moisturizing agents, but they aren’t intended to replace your daily moisturizer. After five minutes, apply your moisturizer to seal in the serum and lock in its nutrients. This also provides an extra layer of moisture to protect and hydrate your skin throughout the day.</p>



• Avoid contact with eyes or mucous membranes.

• Do not apply to wounds or damaged or irritated skin.

• Do not use if skin is sensitive, or have allergies to any ingredients in this  

  product. Discontinue use and consult a doctor if irritation or rash appear.

• In case of ingestion, seek professional assistance or contact a Poison 

  Control Center immediately.

• If pregnant or breast feeding consult a doctor before use.

• Keep out of reach of children.

Active Ingredients
β-nicotinamide mononucleotide (nmn), Astaxanthin -  Hyaluronic Acid - Syn-Ake - Syn-Coll - Inyline - Argireline
For energizing, rejuvenating and protecting the skin cell.

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